Why do you think TV shows have writers’ rooms?
I’ll tell you about my TV show past someday.
And ad agencies have throngs of writers throwing ideas at the wall?
Ever heard of a hot box? Google it.
It’s because our brains thrive on interactivity. It’s because we (collectively) make each other better.
Newsflash: I don’t always come up with my best ideas all alone. I usually force some of my poor (but smart, creative, and witty) friends to listen to me and tell me what works and doesn’t.
If it doesn’t pass the feedback test, it doesn’t end up on the page.
The point? YOU NEED FEEDBACK TO EXCEL.
You need criticism to improve. You need bouncing boards, people who see your blind spots, and not just your “real life” friends and family – but business owners who actually get it.
You need to know if you’re communicating clearly, if you’re targeting YOUR ideal client, or if you’re talking to no one and might as well scribble those words in journal while rocking back and forth in fetal position — I’m just saying…